Real estate agents tools have changed dramatically over the past few years. The agents who close more deals aren’t necessarily the most experienced, they’re often the ones using technology more effectively. In 2025, the right software and platforms can mean the difference between scrambling to keep up and running a streamlined, profitable business.
This guide covers the most important categories of real estate agents tools available today. From CRM systems that track every client interaction to mobile apps that let agents work from anywhere, these technologies help professionals serve clients better and close deals faster. Whether someone is new to the industry or a seasoned pro looking to upgrade their tech stack, understanding these tools is essential.
Key Takeaways
- Real estate agents tools like CRMs, lead generation platforms, and transaction management systems are essential for closing more deals in 2025.
- A solid CRM such as Follow Up Boss or LionDesk helps agents track leads, automate follow-ups, and improve conversion rates.
- Virtual tours and professional photography directly impact how quickly listings sell and at what price.
- Transaction management systems like Dotloop and SkySlope keep paperwork organized, ensure compliance, and prevent costly deadline mistakes.
- Mobile apps turn smartphones into command centers, letting agents send contracts, schedule showings, and access MLS data from anywhere.
- Combining multiple lead generation sources—including Zillow Premier Agent, social media, and email marketing—reduces risk and creates a steady client pipeline.
Customer Relationship Management Software
A solid CRM sits at the center of any successful real estate business. Customer relationship management software helps agents track leads, manage client communications, and stay organized throughout the buying or selling process.
Popular real estate agents tools in this category include Follow Up Boss, LionDesk, and kvCORE. These platforms do more than store contact information. They automate follow-up sequences, track email opens, and remind agents when to reach out to past clients. Some CRMs even integrate with MLS listings to show which properties a lead has viewed.
The best CRM for any agent depends on their business size and workflow. Solo agents might prefer a simpler system like Contactually. Larger teams often need something like BoomTown that handles lead routing and performance tracking across multiple users.
Here’s what to look for when choosing a CRM:
- Automation features – Email drip campaigns, text reminders, and task automation save hours each week
- Integration capabilities – The CRM should connect with email, calendar, and lead sources
- Mobile access – Agents need full functionality from their phones
- Reporting dashboards – Understanding conversion rates helps improve performance
Agents who use their CRM consistently report higher conversion rates. The tool only works if the agent actually uses it daily.
Lead Generation and Marketing Platforms
Finding new clients remains one of the biggest challenges in real estate. Lead generation platforms give agents a steady stream of potential buyers and sellers.
Zillow Premier Agent and Realtor.com are among the most recognized real estate agents tools for lead generation. These platforms connect agents with people actively searching for homes online. The leads cost money, but they’re often further along in the buying process than cold prospects.
Social media marketing tools also play a major role. Platforms like Canva help agents create professional graphics for Instagram and Facebook. Buffer and Hootsuite schedule posts in advance, maintaining a consistent online presence without daily effort.
Email marketing remains surprisingly effective. Mailchimp and Constant Contact let agents send newsletters, market updates, and new listing announcements to their database. A well-maintained email list becomes more valuable over time.
Paid advertising through Google Ads and Facebook Ads Manager targets specific demographics and geographic areas. These real estate agents tools require some learning, but they offer precise control over who sees each ad. Many agents start with a small budget to test what works before scaling up.
The smartest approach combines multiple lead sources. Relying on just one platform creates vulnerability if that source dries up or becomes too expensive.
Virtual Tour and Photography Tools
Listings with professional photos and virtual tours get more views and sell faster. That’s not opinion, it’s backed by data from the National Association of Realtors.
Matterport leads the market for 3D virtual tours. Buyers can walk through a property from their couch, exploring every room at their own pace. This technology became essential during the pandemic and remains popular because it saves time for everyone involved.
For photography, many agents hire professionals. But real estate agents tools like BoxBrownie offer affordable photo editing and virtual staging services. Upload a photo of an empty room, and they’ll add furniture digitally. The results look realistic and help buyers imagine themselves in the space.
Drone photography has become standard for larger properties and land listings. DJI drones paired with editing software like Adobe Lightroom produce stunning aerial shots. Some states require drone pilot certification, so agents should check local regulations.
Video walkthroughs posted to YouTube and social media extend a listing’s reach. Simple equipment, a smartphone gimbal and basic editing app, produces decent results. Agents don’t need Hollywood production quality: authentic, informative videos often perform better than overly polished content.
These visual real estate agents tools directly impact how quickly properties sell and at what price.
Transaction Management Systems
Once a deal goes under contract, the paperwork begins. Transaction management systems keep documents organized and ensure nothing falls through the cracks.
Dotloop and SkySlope are two of the most popular real estate agents tools for transaction management. They store contracts, disclosures, and addendums in one secure location. All parties can sign electronically, which speeds up the closing process significantly.
These platforms also create audit trails. Every signature and document version is tracked, which protects agents if questions arise later. Brokerages often require specific transaction management software for compliance purposes.
Task checklists built into these systems remind agents of deadlines. Inspection contingencies, appraisal deadlines, and closing dates are easy to miss when juggling multiple transactions. Automated reminders prevent costly mistakes.
Some transaction management tools integrate directly with CRMs. This connection means client information flows automatically between systems, reducing duplicate data entry.
For agents handling high volume, these real estate agents tools aren’t optional, they’re necessary for staying organized and protecting against liability.
Mobile Apps for Agents on the Go
Real estate happens in the field, not behind a desk. Mobile apps let agents work productively from anywhere.
The MLS app (varies by market) gives agents instant access to listings, showing schedules, and comparable sales data. Standing in a client’s kitchen and pulling up recent neighborhood sales builds credibility.
DocuSign and similar e-signature apps let agents send contracts for signature immediately. A buyer can sign an offer from their car in a Starbucks parking lot. Speed matters in competitive markets.
Scheduling apps like Calendly and ShowingTime coordinate property showings without endless back-and-forth calls. Clients book available time slots directly, and the agent receives notifications.
Note-taking apps such as Evernote and Google Keep help agents capture property details, client preferences, and action items during showings. These notes sync across devices instantly.
Expense tracking apps like Expensify simplify tax preparation. Agents can photograph receipts and categorize expenses throughout the year instead of scrambling in April.
These mobile real estate agents tools work together to create an office that fits in a pocket. The most successful agents use their phones as command centers, responding quickly and staying organized wherever they are.
